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My November 2010 Twitter links

Tuesday, November 30th, 2010

Hello! I’m using Twitter lots at the moment, finding it useful for viewing and sharing valuable links. You can follow me at @goodasgoldws.

Twitter bird blue

Here’s what I enjoyed and shared or re-tweeted in November 2010. Please note that all links open in a new window:

Design
* Thirty funny print ads

Email marketing
* Four tips for successful holiday email campaigns

Search engine optimisation
* Experian Hitwise online media roundup, available for download
* SEO tips for Bing

Social media
* Location, location, location: the new wave of social networking
* Make Facebook angry, and they’ll censor you into oblivion
* Four ways to gather intelligence via Twitter

Technology
* Tokyo vending machine that uses facial-recognition technology to suggest a drink for you
  
Fun / silly
* Porpoises rescue Dick Van Dyke

Thanks to @dhatfield, @Experian_Hitwise, @Kalexico.

Why big organisations shouldn’t ignore Twitter

Monday, November 2nd, 2009

Less than two weeks ago, I posted a grumbly tweet on Twitter, complaining that my phone line was down and blaming BT. Within a few minutes, someone from the BT Care team had posted a friendly reply:

BTtweetI think the operative word here is ’someone’ - a real person! She sympathised with my situation (”Not so good”) and encouraged me to contact her privately (DM = Direct Message in Twitterland) to explain the situation. No waiting ‘on hold’ for hours; no being passed from one gruff person to another and having to explain the problem over and over again. Nope! She phoned my mobile straight away and offered to send out an engineer, keeping closely in touch until the problem was solved. 

I’ve had run-ins with BT in the past. It took my partner and me six months to get a phone line when we first bought our apartment. We suffered from missing equipment, wrong bills, rude call-centre staff, crossed wires (metaphorically and literally)  … I won’t tell you what we decided the initials BT stood for. But thanks to a forward-thinking approach to Twitter, the organisation has gone a long way towards redeeming itself in my eyes. Just as I used to moan about BT to anyone bored enough to listen, I will now tell the story of how it used Twitter to fix my phone line.

Big companies just cannot afford not to monitor what people are saying about them, in real time and in the real world (well, the Twitter world). Those that use online social networking wisely may get publicity far more valuable than any quirky advertising campaign: genuine praise from happy customers.  

newtwitterbanner

Good As Gold on Twitter

Monday, April 27th, 2009

When I get very busy, blogging is the first thing to be struck from my list. That’s why I love Twitter: all the fun of blogging in just 140 characters. www.twitter.com/goodasgoldws

Good As Gold Twitter banner

Four-poster bed, 101 years old. Perfect for antique lover.

Tuesday, March 3rd, 2009

Yesterday I couldn’t help but smile at a Twitter tweet from a friend at a design agency. She was tactfully thinking up alternative phrasing for a client’s copy that read: “… to help display your organisation as a proud member …”

This got me thinking about the funny, misjudged or just plain silly examples of English ad text, signs and labels that we see every day. While it’s my job (and Katie’s) to rid clients’ marketing literature of ambiguity and accidental double entendres, I’m happy these slip-ups still - and always will - exist. For me they unintentionally celebrate the richness of language, the importance of syntax and … well, they’re funny.

Here are a few I’ve plucked from Google for you. Some may slide into urban-myth territory, but they’re amusing nonetheless …

From www.ahajokes.com:

“Now is your chance to have your ears pierced and get an extra pair to take home, too.”

“We do not tear your clothing with machinery. We do it carefully by hand.”

“Tired of cleaning yourself? Let me do it.”

“Mt. Kilimanjaro, the breathtaking backdrop for the Serena Lodge. Swim in the lovely pool while you drink it all in.”

“Used cars: Why go elsewhere to be cheated? Come here first!”

“Our bikinis are exciting. They are simply the tops.”

“Illiterate? Write today for free help.”

“Don’t let worry kill you - let the church help.”

“For those of you who have children and don’t know it, we have a nursery downstairs.”

“This being Easter Sunday, we will ask Mrs Lewis to come forward and lay an egg on the altar.”

From www.stupidwarningssite.com:

On packaging for an iron: “Do not iron clothes on body”.

On a Japanese food processor: “Not to be used for the other use”.

On Sainsbury’s peanuts: “Warning: contains nuts”.

From www.rinkworks.com:

On the wheel of a wheelbarrow: “Not intended for highway use”.

On a birthday card for a one-year-old: “Not suitable for children of 36 months or less”.

On a collapsible buggy: “Caution: Remove infant before folding for storage”.

On a sign at a train station: “Beware! To touch these wires is instant death. Anyone found doing so will be prosecuted”.

On a 6 x 10inch inflatable photo frame: “Not to be used as a personal flotation device”.

And my favourite source of funny signs, ads and labels? www.engrish.com!

And then you get perfectly clear signs, but people who choose to ignore them! (This picture was taken in Singapore in 2006.)

And then you get perfectly clear signs, but people who choose to ignore them. (This picture was taken in Singapore in 2006.)

 

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