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Happy 2012 (and be nice to your readers)

Tuesday, January 3rd, 2012

Happy new year from Good As Gold! My Facebook newsfeed this morning is filled with complaints about sleeping badly, the miserable weather or returning to work (or all three). I hope you’re feeling more positive than the majority of my friends … although I suspect their updates may represent the mood of the nation at large.

One of my 2012 business resolutions is to blog more, so I thought I’d kick off with something that I tucked away this time last year.

Imagine my delight when, on 5 January, I received an unsolicited email newsletter from a leadership management company, with this opening:

Ahhhh the start of another year and all those New Year resolutions have probably already been broken. Back in the same old groove after just 5 days are we? Fancy a change? Fancy something new? Want to try something different? It will take more than a promise to yourself at midnight on New Years Eve after a couple of glasses of shampoo!!

Not only is this badly written, but - worse - it’s patronising, makes assumptions about the reader, and … well, it’s a teeny bit rude. I’d been to the gym that day! I’d eaten my five portions of fruit and veg! I even resisted that enormous slab of Christmas cake at lunchtime.

OK, I’m lying about the cake - but I hope you get my point. Be friendly. Be self-deprecating. Even be personal. Never insult your reader.

Here’s to an Olympic year ahead.

New Year 2012

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