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Posts Tagged ‘copywriting’

Even worse than using clichés …

Tuesday, January 31st, 2012

… Is mixing up your clichés! A couple of years ago I was rewriting some web copy for a client (who shall remain nameless) and couldn’t stop smiling when I got to the existing ‘About us’ page. The company had created a brief biography for each staff member and one man was described as “really coming out of the box to help you”.

It was so endearing, I was tempted to leave it in. But seeing as the company wasn’t an undertakers and didn’t make ventriloquists’ dummies, it didn’t really work.

Have you come across anything unintentionally funny on a website?


[Image courtesy of AkaraKingdoms.]

My November 2010 Twitter links

Tuesday, November 30th, 2010

Hello! I’m using Twitter lots at the moment, finding it useful for viewing and sharing valuable links. You can follow me at @goodasgoldws.

Twitter bird blue

Here’s what I enjoyed and shared or re-tweeted in November 2010. Please note that all links open in a new window:

* Thirty funny print ads

Email marketing
* Four tips for successful holiday email campaigns

Search engine optimisation
* Experian Hitwise online media roundup, available for download
* SEO tips for Bing

Social media
* Location, location, location: the new wave of social networking
* Make Facebook angry, and they’ll censor you into oblivion
* Four ways to gather intelligence via Twitter

* Tokyo vending machine that uses facial-recognition technology to suggest a drink for you
Fun / silly
* Porpoises rescue Dick Van Dyke

Thanks to @dhatfield, @Experian_Hitwise, @Kalexico.

Hello world!

Monday, February 23rd, 2009

Well now. I quite like WordPress’ default title for new bloggers: “Hello world!” Think I will keep it.

Hello, world. I’m Marie Kreft, owner and copywriter at Good As Gold Writing Services Ltd, based in Birmingham’s Jewellery Quarter. Feel free to rummage around my newly designed website (expertly crafted by Dan Mitchell) and see what Good As Gold does.

Thanks to an over-zealous entrepreneur I met last summer, who backstepped me into a corner in dogged pusuit of a sale (fire nozzles), I made three business resolutions: a) don’t bore people, b) don’t scare people and c) try to be interesting. So I’m not here to jabber on and on, but instead to bring you useful updates, worthwhile news … and pictures of the rather erotic Dual Gallonage Combo Nozzle 1-1/2″ NST GPM.


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