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Even worse than using clichés …

… Is mixing up your clichés! A couple of years ago I was rewriting some web copy for a client (who shall remain nameless) and couldn’t stop smiling when I got to the existing ‘About us’ page. The company had created a brief biography for each staff member and one man was described as “really coming out of the box to help you”.

It was so endearing, I was tempted to leave it in. But seeing as the company wasn’t an undertakers and didn’t make ventriloquists’ dummies, it didn’t really work.

Have you come across anything unintentionally funny on a website?

jack-in-the-box

[Image courtesy of AkaraKingdoms.]

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