Good As Gold Home | Portfolio | Services | Contact

Archive for the ‘Special occasions and wishes’ Category

Happy 2012 (and be nice to your readers)

Tuesday, January 3rd, 2012

Happy new year from Good As Gold! My Facebook newsfeed this morning is filled with complaints about sleeping badly, the miserable weather or returning to work (or all three). I hope you’re feeling more positive than the majority of my friends … although I suspect their updates may represent the mood of the nation at large.

One of my 2012 business resolutions is to blog more, so I thought I’d kick off with something that I tucked away this time last year.

Imagine my delight when, on 5 January, I received an unsolicited email newsletter from a leadership management company, with this opening:

Ahhhh the start of another year and all those New Year resolutions have probably already been broken. Back in the same old groove after just 5 days are we? Fancy a change? Fancy something new? Want to try something different? It will take more than a promise to yourself at midnight on New Years Eve after a couple of glasses of shampoo!!

Not only is this badly written, but - worse - it’s patronising, makes assumptions about the reader, and … well, it’s a teeny bit rude. I’d been to the gym that day! I’d eaten my five portions of fruit and veg! I even resisted that enormous slab of Christmas cake at lunchtime.

OK, I’m lying about the cake - but I hope you get my point. Be friendly. Be self-deprecating. Even be personal. Never insult your reader.

Here’s to an Olympic year ahead.

New Year 2012

Twelve treats for Christmas

Sunday, December 19th, 2010

Some golden nuggets especially for you … merry Christmas!

One German nutcracker museum

Four nutcrackers

Two funny Christmas customs
* The pooping log of Spain
* Krampus

The pooping log: Caga Tio

Three dreadful songs
* ‘I’m the Christmas Queen’ - Miss Piggy
* ‘Christmas Conga’ - Cyndi Lauper
* ‘Macarena Christmas’ - Los del Rio

Four Christmas creatures
Bunny in Santa hatKitten in a Santa hat

Rodent with a baubleRobin

Wind-up penguin toy from

Six disturbing decoration roundups
Fifty-four creepy, bizarre and geeky Xmas tree ornaments
* Nine really weird Christmas ornaments from Bronner’s
* Eleven weird Christmas tree ornaments
* Weird Christmas ornaments on Etsy
* Flickr: The strange Christmas ornaments pool
* Eleven hilariously stupid, strange and ugly Christmas ornaments.

Gherkin decoration

Seven silly presents
* Treasure-seekers’ shoes
* Sovereign ring mug
* Crime scene roll
* Belly button brush
* Toilet mat golf game
* Jim’ll Fix It soap on a rope
* Inflatable fruitcake

Eight vintage Christmas print ads
* Antique Christmas

Vintage ad: couple by Christmas tree

Nine ways of wrapping … 
Wake and Bake Dream Griddle Alarm Clock

Eleven lovely jumpers
* Hideous Christmas sweaters of the day (OK, there are more than 11 here but one can never have too much knitwear).  

Twelve Christmassy clips
* Santa announcement from Elf
* Home Alone trailer
* ‘Stop the Cavalry’ - Jona Lewie
* Christmas lights scene from Father Ted
* Last scenes of The Office Christmas Special
* Box of Delights
* ‘Merry Christmas Everybody’ - Slade
* ‘Father Christmas is Indian!’ from Goodness Gracious Me
* ‘Fairytale of New York’ - The Pogues and Kirsty McColl
* ‘Walking in the Air’ from The Snowman
* ‘How to wrap a cat for Christmas’
* ‘O Tannenbaum’ by Vince Guaraldi Trio (from A Charlie Brown Christmas).

Gold bow

Wishing you and your loved ones a happy Christmas and a peaceful, prosperous 2011.

Happy birthday, Good As Gold!

Tuesday, May 12th, 2009

Good As Gold was incorporated at the end of April 2008 and today (12 May 2009) marks the first anniversary of when we began trading.
White gift box and gold bow
On paper (and according to most of the papers), you probably couldn’t choose a worse time to start a business.  But we’ve been delighted to maintain a healthy order book all year round, picking up some lovely new clients along the way and making sure the existing ones are delighted into coming back for more.

Recent and current projects include writing for LEGO DUPLO at Sky Digital Media; editing a parenting book for a major UK publisher and continuing to write marketing copy for the clients of high-profile design agencies here in the West Midlands.

In fact, business has been so brisk that we’ve started building a stable of freelance writers to support us, each with their own strengths, skills and specialisms. If you’re interested in joining the Good As Gold team, please email with your CV and samples of your work.

And that concludes the trumpet-blowing for today, just leaving me to thank everyone who has supported Good As Gold over the past 12 months. Thank you. And stay with us - we’re going places!

- Marie

[Tip from a copywriter: according to the Guardian Style Guide, only people have birthdays, while institutions and events have 'anniversaries'. But we've decided to ignore that. After all, good copywriting means knowing all the rules and making an informed choice to break them!]

Happy Easter weekend

Thursday, April 9th, 2009

Golden eggHappy bank-holiday weekend from Good As Gold. Business as usual on Tuesday 14 April!

Happy 40th anniversary to The Very Hungry Caterpillar

Friday, March 20th, 2009

Today is the 40th anniversary of the  publication of that much-loved children’s book, Eric Carle’s The Very Hungry Caterpillar. To celebrate, Google has changed the logo on its homehungrycaterpillargooglepage:
Love it. I’ve just found Google’s archive of other ‘holiday logos’, too, in what they call an ‘online museum for your amusement’: Enjoy.

A pot o’gold for St Patrick’s Day

Tuesday, March 17th, 2009

And an old Irish blessing: “As you slide down the banister of life, may the splinters never point in the wrong direction!”

Happy St Patrick’s Day to you.


About us | Portfolio | Services | Working with Good As Gold | Contact us Copyright © Good As Gold Writing Services Ltd. 2008-2009