Happy new year from Good As Gold! My Facebook newsfeed this morning is filled with complaints about sleeping badly, the miserable weather or returning to work (or all three). I hope you’re feeling more positive than the majority of my friends … although I suspect their updates may represent the mood of the nation at large.
One of my 2012 business resolutions is to blog more, so I thought I’d kick off with something that I tucked away this time last year.
Imagine my delight when, on 5 January, I received an unsolicited email newsletter from a leadership management company, with this opening:
“Ahhhh the start of another year and all those New Year resolutions have probably already been broken. Back in the same old groove after just 5 days are we? Fancy a change? Fancy something new? Want to try something different? It will take more than a promise to yourself at midnight on New Years Eve after a couple of glasses of shampoo!!”
Not only is this badly written, but - worse - it’s patronising, makes assumptions about the reader, and … well, it’s a teeny bit rude. I’d been to the gym that day! I’d eaten my five portions of fruit and veg! I even resisted that enormous slab of Christmas cake at lunchtime.
OK, I’m lying about the cake - but I hope you get my point. Be friendly. Be self-deprecating. Even be personal. Never insult your reader.
Here’s to an Olympic year ahead.