What is copywriting?

Copywriting is the process of writing ‘copy’ – that’s the term used by marketing and advertising professionals to describe the text in brochures, adverts, leaflets, websites, direct-mail letters, and so on. Copy is written with a target audience in mind, usually to sell or promote a product or service.

Good As Gold’s services are not limited to copywriting. We also offer editing and polishing and the writing of text that isn’t sales-driven, such as magazine features, white papers and reports.

Do copywriters work on copyright?

No – copyright is a legal concept, which refers to the intellectual ownership of a piece of work. Just to confuse you, though, we think copywriters should have an understanding of copyright law, so the ideas behind their campaigns don’t infringe on other people’s intellectual property.

Feel free to ask us further questions!